Member Attitudes Survey

The SAA Member Attitudes Survey will change each month. Results of the survey will be revealed in the "Member Section" of the site.

 

June Results:  Ford Motor Co. will cease production of its 72-year-old Mercury brand by the end of 2010 after years of declining sales. Mercury's death is the latest in a string of casualties as Detroit carmakers try to cut costs and invest more heavily in fewer offerings. By shedding a mid-range brand that was more and more irrelevant to buyers, the automaker can focus on accelerating sales of Ford and beefing up its luxury Lincoln brand. How do you feel about the death of the Mercury brand?

 52%     It is about time. Should have happened sometime ago.

34%     Perfect timing. An expanded Lincoln lineup should flourish.

14%    Just a sign of the times.  Another once proud brand meeting its doom.

 

May Results: Ford, Toyota, Hyundai and Chrysler each boosted U.S. sales by about 25 percent in April as demand continued to recover from last year's collapse. Is this a sign of things to come?

66%  Yes

34%  No

 

April Results:  Does Geely's $1.8 billion acquisition of Volvo position the Chinese automaker as a premier global automaker?

17%  Yes -- The Geely purchase gives the company a respected brand, technology, the know-how, a global dealership network and its first foothold in the luxury car market.

34%  No -- Geely needs more than just an acquisition to gain the export experience, brand development and marketing know-how, product development strategy, management structure and more to be considered a premier global automaker.

49%  Maybe -- but too early to tell.

March Results: Will Chrysler be able to survive in North America until Fiat-based products start flowing in 2012?

44%   Yes

29%   Maybe

27%   No

February Results:  Given Toyota's recent problems, would you ever purchase a Toyota again?

27%  Yes, I still have confidence in Toyota

36%  Are you kidding? Now way!

37%  Maybe, will have to see how this plays out

January Results: What will be the impact of GM naming Ed Whitacre as its permanent CEO?

40%  Media will focus more on Toyota, Chrysler and other struggling automakers

37%  GM will return to its dominance

23%  Will provide GM stability

0%    Will have no impact at all